Lord Strat
Why How What Position Experience Terms
Engage

What you cannot see.

Founders, executives, and boards retain me for the constraint they cannot name and the opportunity they cannot price.

Why

I have sat in rooms with giants,
and I see them differently.

I have raised money on nearly every instrument there is, and sat across from some of the largest companies in the world and the people who own or run them. Not much impresses me. That's a feature.

I have never been institutionalized. My whole career has been my own companies or venture-backed ones, so I still think freely and creatively. That used to be ordinary. Now it is rare, and it is the reason founders, executives, and boards retain me.

How

The same ten questions,
until one of them breaks.

Asked in whatever order a company needs them, for as long as the answering takes.

  1. 01 What's the dream?
  2. 02 What are you building?
  3. 03 Why are you building it?
  4. 04 What is your moat?
  5. 05 What problem do you solve?
  6. 06 Who cares?
  7. 07 Why will they care?
  8. 08 Will they pay, eventually?
  9. 09 How will they hear about it?
  10. 10 What do you want out of this?

The questions are simple. Answering them honestly is not, and what the fix costs is never something anyone can quote from the outside.

What

I build my own,
and I fix what others cannot name.

Entrepreneur

I never stopped building my own.

My own ventures keep me in the market as it is now, not as I remember it — raising, hiring, shipping, selling. That is the difference between advice and commentary.

Advisor

I advise companies across sectors.

The industry changes; the constraints repeat. Board seats, or simply an open line — founders bring me the call before they make it, and I give them the read from having made it.

Consultant

Hired to solve one problem.

Or to find the one underneath it. I work inside the team and stay on it until it moves — breadth from advising across sectors, depth from having run the companies below.

Experience

Operator first,
everything else second.

Founder, CEO

Teesnap

Golf-course software, built around design and ease of use in an industry that had not been asked to expect either.

Founder, CEO

Yep

Video calls on any device, used in almost every country. An unasked-for Fast Company piece took the site down.

President

Talus Ridge

An IP company holding patents on strike-face substrates for body armor, in work with the U.S. Department of War.

Position

How a product looks and feels is a
decision about the business.

Not a decoration applied afterward. Design and interface get the same attention here as the P&L, because buyers read them first.

Terms

Few companies,
long horizons.

Capacity A short list of companies at a time, and nothing beyond it.
Structure Fixed monthly retainer, sized to the mandate rather than the hours.
Duration No fixed term. Think four months, minimum.
Requirement Funded or profitable.
Wrong for Anyone shopping for agreement instead of an answer.

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